Understanding Nonprofit Donor Reactions to Tipping

What Are Some of the Responses That Nonprofit Donors Are Giving When It Comes to Being Asked for Tips When Making Donations? Estimated reading time: 5 minutes Understand donor responses: Many find tipping requests surprising or confusing. Focus on transparency: Clear fee structures build trust with donors. Consider flat fee opt-ins: These tend to be […]
Fundraising Online is 80% Communication and 20% Technology

It wasn’t that long ago when a colleague of mine was talking down about the Donate Now buttons on nonprofit websites. Their take was that without calling donors and running a full blown campaign, funds were not going to come in. They were not wrong, in a way. Having a campaign is important but having […]
Using the “Convince ___ That ___ Because ___” Strategy for Focused AI Responses

A long time ago, I learned a fun trick to help focus your content strategy. It’s a tool, kind of like the mad-libs of every GenX’s childhood. It goes like this: “Convince [your audience] that [what you need from them, donations] because [the key thing you’ll do with the funds].” Did you know? Sapling has […]
What’s this 5% fee? I thought it was “Free”!

Why does Sapling and other online platforms say they are free while still adding fees? We’ll explain it like a 5th grader.
Raising Your First $5,000 as a Nonprofit: A Stepping Stone to Success

Raising your first $5,000 is about more than money. It’s a chance to learn, grow, and prepare for the challenges ahead. By starting small, staying focused, and using your funds strategically, you’ll set your nonprofit up for long-term success.
The Power of a Strong Communication Strategy for New Nonprofits

The key to success is consistency. By sharing your story repeatedly and staying engaged with your audience, you build trust and momentum.