Starting a nonprofit is a bold and passionate endeavor. You’ve identified a gap in the community, a cause that stirs your heart, and you’re ready to take action. But to make a lasting impact, you need more than just passion—you need people to believe in your cause and support it. That’s where a strong communication strategy comes in.
Why Your Story Matters
Every nonprofit starts with a story. Your story is the heart of your mission, the spark that inspired you to act. Sharing this story isn’t just important—it’s essential. People connect with stories, not statistics. When they understand why you started your nonprofit, they’re more likely to care, share, and contribute.
So, tell your story. Tell it everywhere—on your website, in emails, on social media, at community events, and even on the flier you post at your local coffee shop. Practice telling it until it feels like second nature. This consistency helps potential supporters see your authenticity and commitment.
Building a Communication Framework
New nonprofits often face a critical challenge: how to get the word out without breaking the bank. The solution lies in a focused, cost-effective communication strategy. Here are key steps to get started:
1. Collect Contacts
Your first goal is to build a list of potential supporters. Here’s how:
• Social Media: Use Facebook and LinkedIn to join groups and post about your mission. Engage in local conversations.
• Community Boards: Post fliers at coffee shops, libraries, and community centers with a clear call to action (e.g., “Join our mission! Sign up for updates at [your website].”).
• Events: Attend local gatherings and share your mission in person, collecting emails or directing people to a signup form.
2. Leverage Free Tools
Use free email platforms like MailChimp or Constant Contact to start sending professional-looking emails. These tools offer templates and analytics to make communication easier and more impactful.
3. Create a Content Calendar
Planning ahead keeps your messaging consistent and strategic. A 90-day plan ensures you stay on track while allowing flexibility to adjust.
Sample 90-Day Content Plan
Here’s a simple framework to get you started:
Weekly Email Updates
• Week 1: Share your story and invite supporters to join your mission.
• Week 2: Highlight the problem you’re addressing and how people can help.
• Week 3: Share a success story or milestone to build credibility.
• Week 4: Announce an upcoming event, fundraiser, or volunteer opportunity.
Weekly Social Media Posts
• Monday: A motivational quote or statistic related to your cause.
• Wednesday: A behind-the-scenes photo or short video of your work.
• Friday: A call to action (e.g., “Join our email list!” or “Volunteer with us!”).
In-Person Outreach
• Visit coffee shops or libraries weekly to check and refresh your fliers.
• Schedule 1-2 local events or meet-ups each month to expand your reach.
Stay Consistent, Stay Visible
The key to success is consistency. By sharing your story repeatedly and staying engaged with your audience, you build trust and momentum. Your communication strategy is the bridge between your vision and the community’s support. Start small, stay committed, and watch your network grow. To get started, download our Communication Strategy document.
